• Office Hours : 08:00 - 17:30

Amazon will let customers decide what tech it develops next

Amazon will allow its customers to decide which tech products the company will build next by showcasing a selection of potential devices in a style similar to the likes of Kickstarter.

This is part of a new Day 1 Editions programme titled Build It, which lets Amazon customers have a greater say in what should be the tech giant’s next area of development based on potential demand.

Build It products will have 30 days to reach their pre-order goal and, if it’s met, Amazon will start building the products and ship them to backers when completed. The pre-order price will also be cheaper than the final retail price, the company has confirmed.

An Amazon spokesperson told IT Pro that “if a concept doesn’t reach its pre-order goal it will not be built and customers will not be charged”.

“If we don’t see sufficient customer interest in a concept, we won’t build it. We will, however, build at least one concept from this first wave, based on pre-orders,” they said.

However, they added that the Build It programme will be limited to Amazon’s US customers.

As part of the first wave of proposed products, the company unveiled a voice-controlled sticky note printer, a food scale which can measure portions based on nutrition value, and a modern iteration of a cuckoo clock with built-in speakers for timers and an alarm.

For now, the sticky note printer seems to be the most popular option, having already achieved 52% of its pre-order goal despite all three potential products only being announced yesterday. Customers were also not put off by the high price point – at $89.99 (£64.59), it is more expensive than the $34.99 smart food scale and $79.99 cuckoo clock, which are currently tied at 23%.

Featured Resources

Edge-enabled mobility of the future

Turning vehicle data into value

Download now

Modern networking for the borderless enterprise

Five ways top organisations are optimising networking at the edge

Download now

Address multi-cloud configuration risks

Cloud security challenges and how to overcome them

Watch now

The total economic impact of IBM Security Verify

Cost savings and business benefits enabled by IBM Security Verify

Download now

See the original article here: ITPro